✅ PLAN LOCKED at the week level — Carey, 2026-08-26. All sequences below are TO DRAFT.
Decisions locked: no Conference seats held back for BC147 grads (booking realistically ends mid-October — attendees need flights + rooms) ·
hotel group-rate cutoff is Fri Oct 9 (per the signed Marriott agreement; the canon quick-reference's "Oct 1" is superseded) ·
Boost Mode price rises to $200/mo in the new year, so the promo lever is "lock in $150/mo" — a raise announcement, not a discount (protect-price canon holds) ·
first two weeks of November are nurture, with only 1–2 Suit Up registration-open announcements ·
the new Lifehack Tribe (personalized dashboard) debuts Oct 1 and gets its promo week Oct 12–16.
N6–N8 member-quote consent: confirmed. Ready to draft.
The month at a glance
24
planned emails Aug 31 – Oct 2 · Mon–Fri cadence
20
Conference seats left · 30/50 taken (23 sold + 7 team seats, live counter)
$150
Boost Mode lock-in before the new-year raise to $200/mo
0
social posts planned — slate TBD, two-track rule
📧 Email track · week by week · all sequences TO DRAFT
Social does not support these promos. The two tracks stay fully decoupled. Email nurtures and converts to the sale; social builds trust with a cold audience and collects emails via lead magnets chosen by topic fit.
| Week | Track | Send | Audience | Status |
Week 1 Aug 31 – Sep 4 |
NURTURE |
N6–N10 · 5 emails, Mon–Fri
Mon "the organ player problem" → /blog/use-ai-at-work/ · Tue "the win you skipped" → Champagne Moments Workbook · Wed "boundaries create safety" → /blog/stop-thinking-about-work/ · Thu "you're not lazy" → /blog/stop-being-lazy/ · Fri Assessment ("The Library" ad script). Copy doc: Email-Promotions/nurture-2026-09-N6-N10-COPY-DOC.md |
MAIN · Fri excl. TRIBE |
SCHEDULED ✓ (copy v2.6) · all 5 loaded in AC · gallery: Email-Promotions/nurture-2026-09-N6-N10-html/index.html |
Week 2 Sep 7–11 |
NURTURE |
N11–N15 · 5 emails, Mon–Fri
Mon (Labor Day, 90-sec read) "the time you never chose" → /blog/i-dont-have-time/ · Tue "the friday ritual, halved" → /blog/plan-your-week-with-ai/ · Wed "the system wasn't broken" → /blog/productivity-systems/ · Thu "the argument ender" → /blog/ai-productivity-statistics/ (REEL fallback; swap if Sept slate scripts by ~Sep 5) · Fri "ten at night, laptop open" = Assessment #2 (Breadwinner). Copy doc: Email-Promotions/nurture-2026-09-N11-N15-COPY-DOC.md |
MAIN · Fri excl. TRIBE |
SCHEDULED ✓ (copy v1.4, headerless + panels) · all 5 loaded in AC · gallery: Email-Promotions/nurture-2026-09-N11-N15-html/index.html |
Week 3 Sep 14–18 |
CONFERENCE |
Conference 2026 arc · 5 emails C1–C5 (Mon Sep 14 – Fri Sep 18) + C5M main-list variant Fri
C1 Mon "not a conference" (anti-conference reframe, blog-first essay) · C2 Tue "no homework" (day-by-day: Chapter Visioning / Win the Year / Strategy — you fly home with 2027 done) · C3 Wed "what it actually looks like" (6 photos from Serenbe 2025, Demir-call CTA) · C4 Thu "24 hours of flights, on purpose" (Coach Sarah returning from Australia) · C5 Fri "9 reasons (one involves goat yoga)" (listicle + 30/50 seats incl. 7 team + Oct 9 group-rate deadline). Copy doc: Conference 2026/conference-promo-week-emails-draft.md (v3 FINAL). This is the Conference's whole realistic sales window — say so honestly. |
TRIBE excl. tag 1907 · Fri also MAIN excl. TRIBE |
SCHEDULED ✓ (all 6 loaded in AC, 2026-09-08) · C1 Mon Sep 14 → Tribe excl. tag 1907 · C2 Tue Sep 15 → MAIN LIST excl. 1907 (Carey's call) · C3–C5 + C5M per Carey's AC setup · gallery: Conference 2026/conference-promo-week-html/index.html |
Week 4 Sep 21–25 |
NURTURE |
N16–N20 · 5 emails, Mon–Fri
Mon nurture (topic TBD) · Tue email → NEW SEO post PUBLISHED Aug 26 ✓: lifehackmethod.com/blog/weekly-review/ (5 inbound internal links live, llms.txt updated, FAQPage schema, 2 charts + hero) · Wed HOLD: Carey's YouTube video (in drafting) · Thu REEL slot #2 · Fri Assessment #3 ("The Competence Trap" ad script). |
MAIN · Fri excl. TRIBE |
TO DRAFT |
Week 5 Sep 28 – Oct 2 |
BOOST MODE |
Boost Mode price-lock arc · 3 emails B1–B3 + 1 launch announcement
B1 Mon 28: Q4 is 92 days — get a coach in your corner · B2 Wed 30: what Boost actually is (50-min kickoff + 2×25-min calls/mo + WhatsApp + tracker) · Thu Oct 1: new Lifehack Tribe debuts — announcement only (news to members, teaser to the list; promo week is Oct 12–16) · B3 Fri Oct 2: last call to lock $150/mo before the new-year raise to $200. Full price, no discount — the raise IS the offer. |
TRIBE primary LHBC non-bookers |
TO DRAFT |
Conference week — the facts the copy leans on.
Nov 10–12, Roam Trilith, Fayetteville GA · cap 50 including 7 team seats (Demir, Carey, 5 coaches) · 23 sold · counter shows 30/50 · 20 left (live /seats endpoint adds the team seats; set 2026-09-08) · $2,500 regular · $500 deposit holds a seat (refund window closed Jul 1) · Trilith Guesthouse group rate $209/night ends Fri Oct 9 · arrive Mon Nov 9, depart Fri Nov 13.
Three honest urgency levers, zero invented: the real seat count · the Oct 9 hotel-rate cutoff · flights and planning make mid-October the practical booking deadline. This is a plan-ahead event and the ICP plans ahead — lead with that.
Segmentation: ~93% of past attendees are former bootcampers. Alumni/bootcamper segment gets the reunion + peers frame; the main list gets the honest product — the annual-planning process for 2027 across 3 days with 1:1 coaching attached, at a chapter-boundary moment.
Voice: CONFERENCE-CANON.md rules apply — never "the room," no em dashes in body copy, HTML entities always, no spot-counter games beyond the real live counter.
Boost Mode week — positioning guardrails.
Boost is low-margin, protect-price per the offer-matching canon: this is a full-price enrollment push framed by a real price raise ($200 first month → $150/mo now; $200/mo in the new year), never a discount.
Primary audience is Tribe members (Boost is a Tribe add-on) plus the LHBC 147 promo engagers who didn't book a fit call — the canonical "not ready yet → Boost now, Bootcamp later" play.
Strategic bonus: Boost clients are the best-documented Bootcamp lead source, so this week directly seeds the BC148 (Feb 2027) pipeline.
If the raise lands exactly Jan 1, mid-December gets a free "price goes up in X days" touch without running another promo.
✍️ Nurture spec · applies to every nurture email from N6 forward · set by Carey 2026-08-26
Every nurture email must
- Drive to a high-value NEW blog post — one primary CTA, written for the email (not the email restating the post).
- Tell a story — one story, told properly, not summarized.
- Include a data point — one verified stat, source-checked before send (fact-check discipline same as social).
- Leave the reader with more clarity and calm than when they opened it — the close resolves, it does not agitate. No open loops, no cliffhangers, no "more soon."
Reel-driven variant A FEW PER MONTH
- 2–3 nurtures per month drive to a specific-technique Reel instead of a blog post.
- Blocked until the September social slate is scripted — technique Reels TBD. Best-fit slots: N9/N10 (if scripted in time) and N11/N12.
- Same spec otherwise: story, data point, calm close.
⚠️ New blog posts must not launch orphaned. Every new post gets inbound internal links from existing pages BEFORE the email drives traffic to it (the documented failure mode: new posts with zero internal links go nowhere after the email spike). Each post also carries a topic-fit magnet CTA — offer matched to the post's topic, never to whatever is being promoted that week.
📱 Social track · NOT YET PLANNED
The September social slate (posts, Reels, carousels) is planned separately and independently of this email calendar. Carry-over notes from August for whoever builds it:
- STICKY sat at zero in August. August's own recommendation: give the Sticky Focus Game a dedicated focus carousel in September rather than bolting it onto a piece that doesn't fit.
- AI content ratio target: 20–30%. August landed at 32%, just above the band — check September before locking.
- 2–3 technique Reels double as nurture-email destinations (see the nurture spec above) — flag which Reels qualify when scripting.
- Reserve bank (verified pieces + carry-overs) lives on the August page; killed items (Ericsson, Seinfeld chain, Israeli parole study) stay dead.
🔭 Q4 preview · October – December · directional, locked at the month level 2026-08-26
October NEW TRIBE + COURSES
- Thu Oct 1 — new Lifehack Tribe debuts (personalized dashboard). Announcement email only.
- Oct 5–9 — nurture + 2 Conference emails: group rate ends Fri Oct 9, framed as the effective final call.
- Oct 12–16 — new Lifehack Tribe promo week. The dashboard is the hook. Offer shape open: $7 trial vs. first-year-annual offer.
- Oct 19–23 — nurture.
- Oct 26–30 — AI Advantage promo week ($597 · beginner path / fundamentals framing, never "the Suit Up workflows" · honest lever: price rises as modules are added · always "AI Bootcamp," never bare "Bootcamp"). Warms the AI segment one week before Suit Up registration opens.
November SUIT UP + BLACK FRIDAY
- Nov 2–6 — nurture + 1–2 announcements: Suit Up (Dec 1–2) registration opens (~$99).
- Nov 9–13 — nurture, fully pre-scheduled. Conference happens Nov 10–12 at Trilith; nothing on the calendar that needs live ops.
- Nov 16–20 — Suit Up core promo week (playbook 3-wave arc).
- Nov 23–27 — Black Friday (Fri Nov 27): standalone-course bundle — Systems Mastery + AI Advantage, optional Ballin' bonus-stack restore (markup-only), Suit Up ticket included in the bundle (Suit Up attendance feeds AIBC3 at the plan's 20% conversion — worth more than the ticket).
- Mon Nov 30 — Cyber Monday close + "Suit Up is tomorrow," one email does both.
December SUIT UP → AIBC3 + PLANNING
- Dec 1–2 — Suit Up live (join reminders automated).
- Dec 3–12 — AIBC3 enrollment push off the replay. Cohort Jan 6 – Feb 3, $4,000, no discounts per canon, fit calls via Freda.
- Dec 14–18 — annual-planning nurture ("plan your 2027") → WTW masterclass / Stage Assessment CTAs. Plus the Boost "$200 on Jan 1" reminder touch if the raise date is Jan 1.
- Dec 21–31 — quiet. One Dec 31 email into the Stage Assessment → $7 trial evergreen path.
Q4 rhythm: roughly one promo week on, one nurture week off, all quarter — a sustained reset from the July/August pace without going dark on revenue. Sources: 2027 Revenue Plan (Suit Up Dec 1–2 · AIBC3 Jan 6–Feb 3 · standalone courses = email promo weeks + Black Friday), CONFERENCE-CANON.md, OFFER-MATCHING-CANON.md, EMAIL-PROMO-PLAYBOOK.md.
Open decisions · before each build starts
| Decision | Owner | Needed by |
| ✅ DONE — Week 1 destinations live; /blog/weekly-review/ published Aug 26 with its link plan | Carey + Claude | done Aug 26 |
| Which September Reels qualify as nurture destinations (needs the social slate scripted) | Gina / social | before W2 sends · Sep 5 |
| Boost Mode raise effective date (exactly Jan 1?) — sets the December reminder touch | Carey + Demir | before B1 · Sep 25 |
| New-Tribe promo offer shape: $7 trial vs. discounted first-year annual | Carey | before Oct 5 |
| Black Friday bundle contents + whether the Ballin' bonus stack returns | Carey | early Nov |
Standing rule for every sequence build: load the LHBC 147 reference build + CAMPAIGN-LAUNCH-CHECKLIST first (AI Brain · Marketing/Email-Promotions/), and surface Carey's manual steps unprompted — AC segment, campaign naming, HTML paste, tracking secrets, probe cleanup.
Key dates
| Date | What |
| Mon Sep 7 | Labor Day — no sends |
| Tue Sep 8 | BC147 kicks off (runs to Tue Nov 3 · Tue/Thu 12–1pm ET calls) — email list stays quiet that day |
| Thu Oct 1 | New Lifehack Tribe debuts · Q4 begins (92 days) |
| Fri Oct 2 | Boost Mode $150/mo lock-in closes |
| Fri Oct 9 | Trilith Guesthouse $209 group rate ends (signed Marriott agreement) |
| ~Fri Oct 16 | Practical end of Conference booking (flights + rooms) |
| Tue–Thu Nov 10–12 | Conference 2026 · Roam Trilith, Fayetteville GA |
| Fri Nov 27 | Black Friday |
| Tue–Wed Dec 1–2 | Suit Up (virtual) → AIBC3 (Jan 6 – Feb 3) |
Sources
Seat count from the live conference.lifehackmethod.com/seats endpoint (2026-08-26). Program facts from OFFER-MATCHING-CANON.md and CONFERENCE-CANON.md. Q4 architecture from the 2027 Revenue Plan. Sequence discipline from EMAIL-PROMO-PLAYBOOK.md + the LHBC 147 reference build. Week-level decisions confirmed by Carey 2026-08-26.