How to read this
Every channel has a different job, so judge each against its own — not one blanket sales number. Social and blog earn trust and capture leads; email converts those leads to sales; paid carries both loads at once.
Average per post — Reels reach wider, carousels convert deeper
Reach and engagement grew; per-format quality held steady
What drove what
| Post | Format | Reach | ER% | Saves | CTA | Why it worked / failed |
|---|
Top (green) / floor (rust). The floor split into three patterns — low-tension reassurance, program- or series-dependent topics, and hooks that open on a brand instead of a person. Why-reads use full scripts where they exist, plus posted captions + calendar authority labels for the reruns.
YouTube
Volume up 7×, and each upload reached further
By views
Blog & search
GA4 sessions by channel — essentially all organic + direct
GA4 sessions this month
| Post | Sessions | Offer shown now | Leads | Fit | Recommended swap |
|---|
Leads & funnel
Where the opt-in actually happened
Where the sales come from
Read of the month
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