⚡ NEW IN PLAN — Added by Carey 2026-05-24
LIVE Webinar Friday Jun 19 → 2MT pitch
Material: wtw.lifehackmethod.com · Audience: MAIN LIST ONLY (Tribe excluded) · Conversion: 2MT $497 program · Email cadence: 5 main list emails Mon Jun 15 → Sat Jun 20.
Parallel track: Tribe simultaneously receives BC 147 early-bird sequence (5 emails throughout June). Tribe excluded from main list during webinar promo + Ballin' promo weeks. Different audiences, both promos run.
Parallel track: Tribe simultaneously receives BC 147 early-bird sequence (5 emails throughout June). Tribe excluded from main list during webinar promo + Ballin' promo weeks. Different audiences, both promos run.
3
YouTube
16
Reels (4 FC-derived)
15
Carousels
30
Emails (21 main · 9 tribe)
~90
📱 Stories (3/day)
2
New lead magnets
The Month at a Glance
All pieces dropped on their day. Color bar = pillar. Tag = channel. Pink-bordered cell = LIVE webinar day; green-bordered = Ballin' promo week.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Jun 1 Mon
REELFC · "Stuck at work isn't procrastination"
EMAIL · M1"Stuck at work? It's not procrastination"
Jun 2 Tue
REELAI Leverage Score launch teaser
CAROUSEL5 tasks I delegated to AI
LM LAUNCHAI Leverage Score live
EMAIL · M2New: find your AI leverage in 3 min
Jun 3 Wed
YT #1"5 AI Systems I Built Into My 7-Figure Service Business"
REEL30 min with my AI agent
EMAIL · M3Watch: my AI workflow
Jun 4 Thu
CAROUSEL5 reasons weekly plan falls apart
EMAIL · M45 ways AI is replacing shallow work
Jun 5 Fri
REELCalm operating week
EMAIL · T1Friday Tribe Newsletter (planning)
Jun 6 Sat
CAROUSELWhat a designed week looks like
Jun 7 Sun
CAROUSELAI Leverage Score companion (moved from Wed)
Jun 8 Mon
REELFC · "Can't focus? It's your nervous system" (pairs YT #2)
EMAIL · M5"Your calendar is lying to you"
Jun 9 Tue
CAROUSEL5 things to ask Claude
EMAIL · M65 things I ask Claude
BC 147 · TRIBEBC1: Doors open + bonus stack
Jun 10 Wed
YT #2"You're Not Unmotivated. You're Cognitively Overloaded."
REELChampagne Moments demo
EMAIL · M7Watch: cognitive overload is structural
Jun 11 Thu
CAROUSEL4 transitions that drain energy
EMAIL · M8I'm refreshing Ballin' (soft tease)
Jun 12 Fri
REEL3pm Friday shutdown
EMAIL · T2Tribe Newsletter — Ballin' tease + BALLIN50
Jun 13 Sat
Jun 14 Sun
CAROUSELGarden afternoon + system pivot (moved from Sat)
Jun 15 Mon
REELFC · Email eats 28% of week
EMAIL · M9⚡ Webinar invite: Friday's live workshop
📱 STORYAI BC recap intro · Webinar countdown
Jun 16 Tue
CAROUSELAI BC May cohort: 5 wins in 5 wks
EMAIL · M10Biggest money lie I believed (Ballin' warm)
BC 147 · TRIBEBC2: Alumni deep-dive story
📱 STORYAI BC Student #1 spotlight
Jun 17 Wed
YT #3"My Family Money System (7-Figure CEO Mom)"
REEL⚡ Webinar promo: Live Friday
CAROUSEL⚡ 5 things you'll learn at Friday's workshop
EMAIL · M11Watch YT + webinar Friday reminder
📱 STORYAI BC Student #2 spotlight
Jun 18 Thu
REEL🎯 AI BC recap: what 30+ pros built
CAROUSEL6 principles of personal finance (Ballin' tease)
EMAIL · M12⚡ Tomorrow: webinar last call
📱 STORYAI BC Student #3 spotlight
Jun 19 Fri ⚡ LIVE Juneteenth
REELWhy the freest spend less than they make
EMAIL · M13⚡ LIVE in 2 hrs — last call to join
EMAIL · T3Tribe Newsletter — freedom theme + BC 147
LM LAUNCHBallin' Money Audit goes live
📱 STORYAI BC recap → save as Highlight
Jun 20 Sat
CAROUSEL5 things 1% do Fridays
EMAIL · M13b⚡ Replay + 2MT pitch
Jun 21 Sun Father's Day
REELDemir Father's Day: "Money systems my daughters inherit" (moved from Sat)
Jun 22 Mon
REELFC · Workday is becoming infinite
EMAIL · M14🎉 It's here. Ballin' refreshed.
Jun 23 Tue
CAROUSELWhat's inside refreshed Ballin'
EMAIL · M15The 6 things we changed in Ballin'
BC 147 · TRIBEBC3: Why your call w/ Demir is key
Jun 24 Wed
REELBallin' launch Reel
CAROUSELBallin' student testimonials
EMAIL · M16Most people who try Ballin' get this wrong
Jun 25 Thu
CAROUSELAI delegation deep-dive (palate cleanse)
EMAIL · M17The actual framework — try even if no buy
Jun 26 Fri
REEL"Freedom isn't in savings — it's in the system"
EMAIL · M18What past Ballin' students unlocked
EMAIL · T4Tribe Newsletter — Ballin' BALLIN50 + BC 147
Jun 27 Sat
REELBallin' urgency / testimonial
EMAIL · M19Last call — early-bird ends Sunday
Jun 28 Sun
CAROUSEL5 things in Ballin' worth $500 (moved from Sat)
Jun 29 Mon
EMAIL · M20Last 24 hrs of Ballin' early-bird
BC 147 · TRIBEBC4: September is closer than you think
Jun 30 Tue
EMAIL · M21Wrap on June + what's coming in July
📺 YouTube · 3 long-form
All on Wednesdays. YT #2 extends the audit's top-performing IG Reel (cognitive overload, 2,758v · 24 follows).
01
Wed Jun 3 · Week 1
Leverage
"5 AI Systems I Built Into My 7-Figure Service Business (What Worked, What Didn't)"
02
Wed Jun 10 · Week 2
Command
"You're Not Unmotivated. You're Cognitively Overloaded. (Here's the Fix)"
03
Wed Jun 17 · Week 3
Badass Life
"My Family Money System (How a 7-Figure CEO Mom Runs Her Personal Finances)"
🎬 Reels · 16 (4 FC-derived on Mondays · +1 AI BC recap Thu Jun 18)
Mon = Command (FC) · Wed = Leverage (Wk 3 swaps to webinar) · Fri = Badass Life · Bonus Tue / Sat in active weeks. Thu Jun 18 added for AI Bootcamp recap.
Week 1Jun 1–7
Mon Jun 1REELFC
"Stuck at work? It might not be procrastination."
→ comment WEEK → WTW Worksheet
Tue Jun 2REELNEW LM
AI Leverage Score launch teaser — "find where AI saves you 10+ hours"
→ comment SCORE → AI Leverage Score
Wed Jun 3REEL
"What 30 min with my AI agent looks like" — screen record
→ link in bio → AI Advantage
Fri Jun 5REEL
"What a calm operating week buys you" — Carey solo end-of-week
→ link in bio → Tribe
Week 2Jun 8–14
Mon Jun 8REELFC
"You can't focus right now. It's not willpower — it's your nervous system." (different angle than May 18 published Reel; pairs w/ YT #2)
→ comment OVERWHELM → OEK
Wed Jun 10REEL
"Today I asked Claude to find my Champagne Moment — here's what happened"
→ comment LEVERAGE → Champagne Moments
Fri Jun 12REEL
"I shut work at 3pm Friday. Here's the planning that bought me that."
→ link in bio → WTW Worksheet
Week 3Jun 15–21
Mon Jun 15REELFC
"Email eats up 28% of your week. Here's where it goes."
→ comment WEEK → WTW Worksheet
Wed Jun 17REELWEBINAR
⚡ "LIVE Friday: How To Plan a Week That Holds Up Under Real Pressure"
→ link in bio → Webinar registration
Thu Jun 18REEL🎯 AI BC RECAP
"What 30+ professionals built in 5 weeks of AI Bootcamp" — recap montage w/ named wins
→ comment AI → AI Leverage Score → AI BC interest list
Fri Jun 19REEL
"Why the freest people I know spend less than they make" — Ballin' tease
→ comment MONEY → Ballin' Money Audit
Sun Jun 21REELFather's Day
Demir: "The money systems my daughters will inherit" — legacy angle (moved to Sun for Father's Day)
→ comment MONEY → Ballin' Money Audit
Week 4Jun 22–28
Mon Jun 22REELFC
"The workday is becoming infinite. Here's what we're losing." (palate cleanse)
→ comment WEEK → WTW Worksheet
Wed Jun 24REEL
Ballin' LAUNCH Reel — "It's here. The refreshed Ballin' on a Budget."
→ Ballin' campaign URL
Fri Jun 26REEL
Demir or Carey solo: "The freedom isn't in savings. It's in the system."
→ Ballin' campaign URL
Sat Jun 27REEL
Testimonial-style or scarcity Reel (last call)
→ Ballin' campaign URL
🎴 Carousels · 15
Tue + Thu + Sat base · bonus Wed slot in active weeks · save-driven format
Week 1Jun 1–7
Tue Jun 2CAROUSEL
"5 tasks I delegated to AI this month"
→ Task to Treasure ROI
Sun Jun 7CAROUSELNEW LM
"Take the AI Leverage Score in 3 min — here's what it tells you" (moved to Sun)
→ AI Leverage Score
Thu Jun 4CAROUSEL
"5 reasons your weekly plan keeps falling apart by Wednesday"
→ WTW Masterclass
Sat Jun 6CAROUSEL
"What a designed week actually looks like" — visual + system claim
→ Tribe
Week 2Jun 8–14
Tue Jun 9CAROUSEL
"5 things to ask Claude instead of doing yourself"
→ AI Advantage
Thu Jun 11CAROUSEL
"4 transitions that quietly drain your energy every day"
→ Master Your Routines
Sun Jun 14CAROUSEL
Photo + system pivot: "Garden afternoon — courtesy of [system]" (moved to Sun)
→ Tribe
Week 3Jun 15–21
Tue Jun 16CAROUSEL
AI Bootcamp recap: "5 things our May cohort built in 5 weeks"
→ AI Leverage Score → AI BC interest
Wed Jun 17CAROUSELWEBINAR
⚡ "5 things you'll learn at Friday's live workshop"
→ Webinar registration
Thu Jun 18CAROUSEL
"The 6 principles behind our personal finance system" (Ballin' tease)
→ Ballin' Money Audit
Sat Jun 20CAROUSEL
"5 things the top 1% do every Friday"
→ WTW Worksheet
Week 4Jun 22–28
Tue Jun 23CAROUSEL
"What's inside the refreshed Ballin' on a Budget" — value stack
→ Ballin' campaign URL
Wed Jun 24CAROUSEL
"What past Ballin' students unlocked" — testimonials carousel
→ Ballin' campaign URL
Thu Jun 25CAROUSEL
"AI delegation deep-dive: which tasks are next" (palate cleanse)
→ Task to Treasure
Sun Jun 28CAROUSEL
Ballin' last-call: "5 things in Ballin' that are worth $500" (moved to Sun for urgency)
→ Ballin' campaign URL
📱 Stories · ~90 / month (3/day)
Phone-captured, ephemeral, Badass Life-leaning. Picks up CTAs and personal lifestyle content that doesn't fit the main grid.
50%
Badass Life
~45/mo · swimming, 5K training, garden, family
25%
Leverage
~22/mo · "what I asked Claude today" / AI demos
15%
Command
~13/mo · mini planning tips, structural reframes
10%
Promo / CTA
~10/mo · lead magnets, current campaigns, polls
Daily 3-slot rhythm
☀️ Slot 1 · Morning
~8–9am ET. Day's lead theme. "What I'm doing today" intro. Tease that day's Reel or carousel.
⚡ Slot 2 · Midday
~12–2pm ET. Quick value drop. Mini-CTA. Behind-the-scenes. AI demo. Repost best comment from yesterday.
🌙 Slot 3 · Evening
~5–7pm ET. Personal/lifestyle moment. Family content. Day-in-the-life. Training. Garden.
Weekly theme rotation (default — flex during launches)
| Day | Theme | Carey's example pulls |
|---|---|---|
| Mon | Planning / Command — Sunday plan being executed | "Here's my plan for this week — 30 sec" |
| Tue | AI / Leverage — "what I asked Claude today" | AI workflow real-time |
| Wed | Behind-the-scenes / process | YT recording day · carousel build |
| Thu | Family / Badass Life | Swimming with kids 🏊 · harvest 🍅 |
| Fri | Friday win — what got done this week | "I closed work at 3pm. Here's how." |
| Sat | Pure Badass Life — hobbies, training, lifestyle | 5K training 🏃 · gardening 🌿 · blackberry harvest 🫐 |
| Sun | Sunday reset (optional) · light planning, looking ahead | OR rest |
June themed Stories series (anchors)
🎯 AI Bootcamp Recap
5-day Stories series — Wk 3
Mon Jun 15: "May cohort just wrapped — recap this week"
Tue Jun 16: Student #1 spotlight
Wed Jun 17: Student #2 spotlight
Thu Jun 18: Student #3 spotlight (drives to Thu Reel)
Fri Jun 19: Save as permanent profile Highlight
Tue Jun 16: Student #1 spotlight
Wed Jun 17: Student #2 spotlight
Thu Jun 18: Student #3 spotlight (drives to Thu Reel)
Fri Jun 19: Save as permanent profile Highlight
⚡ Webinar Countdown
Wk 3 · countdown sticker series
Mon Jun 15: Countdown sticker starts (4 days)
Tue–Thu: Daily countdown + value teases
Fri Jun 19: "We're LIVE in 2 hours" + link sticker
Sat Jun 20: Replay link + BTS from webinar
Tue–Thu: Daily countdown + value teases
Fri Jun 19: "We're LIVE in 2 hours" + link sticker
Sat Jun 20: Replay link + BTS from webinar
🎉 Ballin' Launch
Wk 4 · daily Ballin' Stories
Sat–Sun Jun 20-21: Soft warm-up (Father's Day fold)
Mon Jun 22: "We're live!" announcement
Tue–Sat: Daily Ballin' Stories — testimonials, peek inside, value bites
Sat Jun 27 / Mon Jun 29: Urgency countdown
Mon Jun 22: "We're live!" announcement
Tue–Sat: Daily Ballin' Stories — testimonials, peek inside, value bites
Sat Jun 27 / Mon Jun 29: Urgency countdown
🌿 Personal Arc (Carey's pulls)
Threads through the whole month
🏊 Swimming with kids — 2–3× /mo
🏃 5K training run — 2–3× /wk (the journey IS content)
🍅 Garden / blackberry / tomato harvest — 1–2× /wk
🤖 AI workflow real-time — 2–3× /wk
👨👩👧👧 Family lifestyle — 2–3× /wk
🏃 5K training run — 2–3× /wk (the journey IS content)
🍅 Garden / blackberry / tomato harvest — 1–2× /wk
🤖 AI workflow real-time — 2–3× /wk
👨👩👧👧 Family lifestyle — 2–3× /wk
Story CTAs (the IG tools)
Link sticker → lead magnet (best for AI Leverage Score, Ballin' Money Audit, WTW Worksheet) ·
Question sticker → engagement + raw content for future posts ·
Poll sticker → quick feedback ("Planner or winger?") ·
Quiz sticker → AI Leverage Score-style mini-quiz ·
Countdown sticker → live webinar Jun 19, Ballin' launch Jun 22
Production rules
- Phone-captured, not over-produced — Stories live in the moment.
- Every Story has one of: a sticker, a CTA hook, or a personality moment. Not just photos.
- Save Highlights — every themed series (AI BC recap, webinar, Ballin') pins into a permanent profile highlight.
- Cross-promote — Story polls/questions become Reel topics; Reels get teased via Stories.
- Story CTAs don't replace grid CTAs — they're additional touches throughout the day.
🧲 New Lead Magnets · 2 launching in June
Per Carey's request: ≥1 new lead magnet/month, ideally weekly. June = 2.
LAUNCH · WEEK 1
Your AI Leverage Score
Leverage pillar · diagnostic quiz (8–10 questions, ~3 min)
Output: "Your AI Leverage Score is X/100" + 5 personalized AI plays. Routes to AI Advantage / Priority Coach GPT / AI Bootcamp call based on score.
Ships: Tue Jun 2 · Short URL:
Ships: Tue Jun 2 · Short URL:
lifehackmethod.com/get-ai-score · ManyChat: comment SCORE
LAUNCH · WEEK 3
The Ballin' Money Audit
Badass Life pillar · quick self-audit (10–12 questions)
Output: "Your Money Operating Score" + 3 actions tied to Ballin' principles. Routes directly to Ballin' refresh sales page.
Ships: Fri Jun 19 · Short URL:
Ships: Fri Jun 19 · Short URL:
lifehackmethod.com/get-money-audit · ManyChat: comment MONEY
📧 Emails · 30 total (21 main · 9 tribe)
Dual-track segmentation. Main list: 21 emails (incl. webinar Wk 3, Ballin' Wk 4). Tribe: 9 emails (4 Friday Newsletters + 5 BC 147). LH email calendar layer handles audience exclusion.
🌐 MAIN LIST TRACK 21 emails
Tribe excluded during BC 147 sends + webinar promo + Ballin' promo weeks.
Week 1 · Jun 1–7 (4 emails)
Mon Jun 1M1
MAIN"Stuck at work? It's not procrastination"
→ WTW Worksheet
Tue Jun 2M2
MAIN"I just made a new tool — find your AI leverage in 3 min"
→ AI Leverage Score
Wed Jun 3M3
MAIN"Watch: my actual AI workflow this week"
→ AI Advantage + YT
Thu Jun 4M4
MAIN"5 ways AI is replacing my shallow work (with examples)"
→ AI Advantage
Week 2 · Jun 8–14 (4 emails)
Mon Jun 8M5
MAIN"Your calendar is lying to you"
→ WTW Worksheet
Tue Jun 9M6
MAIN"5 things I ask Claude instead of doing myself"
→ AI Advantage
Wed Jun 10M7
MAIN"Watch: cognitive overload is structural"
→ OEK + YT
Thu Jun 11M8
MAIN"I'm refreshing Ballin' — here's why"
→ Stay tuned
Week 3 · Jun 15–21 ⚡ WEBINAR WEEK (5–6 emails)
Mon Jun 15M9
⚡ WEBINAR"Friday: I'm running a live workshop on Winning the Week. Save your seat."
→ Webinar reg
Tue Jun 16M10
MAIN"The biggest money lie I used to believe" — Ballin' warm-up
→ Ballin' Money Audit
Wed Jun 17M11
⚡ WEBINAR"Watch: money systems beat tactics + reminder about Friday's live workshop"
→ Webinar + YT
Thu Jun 18M12
⚡ WEBINAR"Tomorrow: live workshop, 1pm ET. Register before tonight."
→ Webinar
Fri Jun 19M13
⚡ LIVE"It's TODAY — we go live in 2 hours. Last chance to join."
→ Webinar
Sat Jun 20M13b
⚡ 2MT"If you missed the workshop yesterday — here's the replay + 2MT call"
→ 2MT
Week 4 · Jun 22–28 🎉 BALLIN' PROMO (6 emails)
Mon Jun 22M14
PROMO"It's here. Ballin' on a Budget — refreshed."
→ Ballin'
Tue Jun 23M15
PROMO"The 6 things we changed in Ballin' (and why)"
→ Ballin'
Wed Jun 24M16
PROMO"Most people who try Ballin' get this wrong" — objection handler
→ Ballin'
Thu Jun 25M17
PROMO"Here's the actual framework — try this even if you don't buy"
→ Ballin'
Fri Jun 26M18
PROMO"What past Ballin' students unlocked" — testimonials
→ Ballin'
Sat Jun 27M19
PROMO"Last call — Ballin' early-bird ends Sunday" — scarcity close
→ Ballin'
Week 5 · Jun 29–30 (partial, 2 emails)
Mon Jun 29M20
PROMO"Last 24 hours of Ballin' early-bird" — final urgency
→ Ballin'
Tue Jun 30M21
MAIN"A wrap on June — and what's coming in July"
→ varies
🌟 TRIBE TRACK 9 emails
Tribe excluded from MAIN list during all weeks. Gets weekly newsletter + BC 147 sequence in parallel.
Friday Tribe Newsletters (weekly · 4 total)
Fri Jun 5T1
TRIBEFriday Tribe Newsletter — Command (planning) anchored
→ Internal
Fri Jun 12T2
TRIBEFriday Tribe Newsletter — Ballin' tease + BALLIN50 reminder
→ Tribe-Ballin'
Fri Jun 19T3
TRIBETribe Newsletter — freedom theme (Juneteenth) + BC 147 reminder + Ballin' early access
→ Mixed CTA
Fri Jun 26T4
TRIBETribe Newsletter — Ballin' BALLIN50 (50% off) + BC 147 deadline reminder
→ Tribe-Ballin'
BC 147 sequence (5 emails · Tribe only)
Tue Jun 9BC1
BC 147"LH Bootcamp 147 doors are open — here's how to lock the bonus stack"
→ Book call w/ Demir
Tue Jun 16BC2
BC 147"What happens inside 60 days at LH Bootcamp — a graduate's full story"
→ Book call w/ Demir
Tue Jun 23BC3
BC 147"Why your call with Demir is the key (and what's in the bonuses)"
→ Book call w/ Demir
Mon Jun 29BC4
BC 147"September is closer than you think — book your call this week"
→ Book call w/ Demir
~Jul earlyBC5
BC 147"Two weeks left to lock your bonuses" (date may slip to early July)
→ Book call w/ Demir